Succeed Before You Begin

Showing up unprepared to a trade exhibition is like showing up to the starting line of a race with no shoes on. You can go through the motions of the event, but there’s no way you’re going to win. Preparation and training are key components in your gameplan and can’t be overlooked. Do a little work ahead of time and you can almost guarantee a successful show and follow-up. It really is that easy! Continue reading Succeed Before You Begin

Giving the Old Booth New Life

If your trade show booth doesn’t look much different than the lemonade stand you had as a kid, it might be a good idea to think about an update. How long has it been since you took a really good look at your trade show booth? Try setting it up and walking into the room, looking at it as though it were the first time you’d ever seen it. What are your impressions? Does it scream 80s? Is it too busy? Does it communicate your brand or product immediately or does it leave you wondering what you’re looking at? Asking these kinds of questions can help you discover what you need to do (and sometimes it’s hard!) to give your trade show booth the lift it needs. Continue reading Giving the Old Booth New Life