Trade Show Booths: To Rent or Not To Rent?

It seems almost daily someone is offering to rent a trade show booth (for a “very reasonable price”). Is that really the way to go? If you have a small business, the idea of renting a booth may seem attractive because of the “low” initial outlay, but is it your best bet in the long run? Continue reading Trade Show Booths: To Rent or Not To Rent?