You’ve packed up the display and all your giveaways, you’ve loaded up your flooring, secured all the contact information you gathered, and are headed home from the trade show. What’s next? Continue reading Keep Your Message Alive After the Trade Show is Over
It seems almost daily someone is offering to rent a trade show booth (for a “very reasonable price”). Is that really the way to go? If you have a small business, the idea of renting a booth may seem attractive because of the “low” initial outlay, but is it your best bet in the long run? Continue reading Trade Show Booths: To Rent or Not To Rent?
As a small- or medium-sized business, your marketing department has their work cut out for them, and never more so than prior to a trade show. Fly-by-the-seat-of-your-pants is not an effective strategy and will likely return very little in the way of new contacts or product sales after an exhibition. So what’s your plan? Continue reading Trade Show Pre-Game