It’s becoming apparent in a social media-driven culture that people want to be heard. They don’t want to be talked “at” or preached to, they want to tell their story, become part of a larger conversation. What does this mean for the way you present at a trade show? Everything. Continue reading The Conversation-Starter
You’re in business to earn a living, to make money. So is every other business owner on the planet. So what is going to make your business stand apart from the crowd at the trade show? How do you communicate to potential customers in a way that says, “I’m what you need”? Continue reading What Story Does Your Trade Show Booth Tell?