A Professional Look Without the Professional

As a business owner, you know you have a great product or service, but at your trade show booth, you have to get that idea across to your visitors immediately and with impact. How can you achieve this if you can’t afford a professionally designed booth?  Continue reading A Professional Look Without the Professional

Forget the Giveaways

My spouse handed me a doo-dad yesterday he received from a vendor at a trade show and I didn’t even know what it was, which gave me the opportunity to highlight what a waste of money giveaways are (and how a truly elegant trade show booth floor might have made a greater impression). It was a little out of left field, but I think the point was made: my spouse couldn’t even remember which vendor had given him the gadget. Continue reading Forget the Giveaways

Give Your Booth a Floor Lift

Is your trade show booth ready for the fall and winter exhibition circuit? Maybe it could use a little pick-me-up – what do you think? You always hear the term “facelift” when it comes to making something appear a little better, but where your trade show booth is concerned, a floor lift might just be in order. Continue reading Give Your Booth a Floor Lift

Laying the Foundation for a Great Trade Show Booth

You’ve got a great product, you’ve chosen your best salespeople, and with a knockout trade show booth flooring system, you’ll be way ahead of your competition when the exhibition opens to the public. Products and energetic salespeople are givens as you prepare for the trade show, but imagine for a moment what a wood grain flooring system would look like under your trade show booth. It could definitely kick the classiness up a notch! But it can do even more. Continue reading Laying the Foundation for a Great Trade Show Booth