For just a minute, think of your “bottom” line as your trade show booth flooring. Yeah, it’s the “bottom” of your trade show booth, but it’s also a key indicator of how you present your business and how it’s going to perform for you at a trade exhibition. Since it’s that important, it’s time to make sure it’s the best flooring system you can have, one that will increase sales, make happy customers, and keep you at the top of your game on the trade show circuit.
Trade show booth flooring isn’t the sexiest aspect of your trade show booth, but it’s the foundation for everything you do at the show, so it merits some thoughtful consideration. An elegant wood grain floor as the stage for your booth communicates class and professionalism. Some warm, comfortable carpet-topped flooring mats offer the familiarity of a family room, while a multi-colored pattern of solid colors can be playful and eye-catching. In fact, your trade show booth floor can be the unsung hero of your booth by intriguing passers-by without them even being aware of it. And once they’re in your booth, it’s your opportunity to increase your actual bottom line.
Location is everything at the trade show, but you don’t always have the luxury of choosing the best one, so to make the most of your spot on the floor, the perfect trade show booth flooring is a must. You don’t have to go overboard trying to reel the customers away from the bigger, flashier booths – just start with a soft, anti-fatigue EVA foam floor, and the folks with aching feet will find their way to you.
With clowns to the left of you and jokers to the right at the trade show, being stuck in the middle will be profitable and quite possibly enjoyable if you’re “stuck” on some attractive EVA foam trade show flooring mats.