The Trade Show Terror

You might not feel it if you’re just attending, but a trade show is a marathon for those who staff the booths—and sadly, it is often an EVA foam mat-free, sore-feet-inducing marathon for many, many staffers. The smart staffer will know that someone should be standing at the booth, as it is the mark of someone who is prepared to engage with passers-by, as opposed to sitting, which is the mark of someone who is too tired to give 100% to the task at hand. But how on earth are you supposed to stay on your feet all day on a hard convention center floor? Continue reading The Trade Show Terror