Are you drawing a blank on the redesign of your trade show booth? It can be an overwhelming undertaking, especially if design isn’t your forte. Here are a few ideas to kick-start the creative process so important to re-creating your booth to maximize your presence at the trade shows.
One of the most important things you can do to get the creative juices flowing is to visit a trade show as an observer. As you wander the aisles, note which booths are attracting the most traffic. How is the booth laid out? For example, are customers ushered into the booth area by staffers or is it more intuitively designed so that people “just know” where to enter and how to move about? How does it feel to you? Pay attention also to the infrastructure of the booth. What kind of walls, lighting, and floors are present and are they contributing the the visual appeal of the booth? And finally, observe the technology in use. Does it jive with the product or service being marketed? In other words, is the the multi-media presentation an entity of its own, or does it truly draw your attention to the product it is supposed to be selling? Make notes of all your observations, and inevitably you’ll start thinking of ways to innovate what you see in the design of your own booth.
Sometimes budgets only allow slight modifications to your trade show booth, and it can be easier to start from scratch rather than to deal with the limitations of what you currently have. That said, there are plenty of ways to modify existing aspects of the booth in ways that make it seem new but don’t break the bank. For example, the addition of creative lighting is an understated yet powerful way to highlight your brand. It focuses the wandering eye the way a spotlight on a stage can, blacking out extraneous things around it. Make sure the lighting is inconspicuous and can be narrowly focused. Colored lighting can be effective, but don’t allow it to get in the way of brand colors or you’ll lose some recognition factor.
Flooring is another inexpensive and subtle way of improving a booth. Many businesses literally roll up the carpet and haul it along to each show. But carpet can be expensive to clean and if we’re honest, it weighs a ton. But flooring makes a booth pop, so you don’t want to be the only show planted on a bare concrete floor. Attractive wood grain or solid-colored foam floor tiles are an eye-catching and comfortable option. They can blend with your booth, tie into the color scheme, and give booth visitors (not to mention staffers!) a soft reprieve from trekking through the concrete maze of the trade show.
You know your product – now you just need to improve the way you introduce it at the trade show. It can be as easy as an observation, a little lighting, and some unusually attractive flooring.