Like just about everything in life, technology is a double-edged sword. It speeds up our transactions, gives us instant access to information, and keeps our businesses functioning efficiently. But it also overwhelms us with information, causes problems that need hours if not days and thousands of dollars to fix, and keeps a distance between “us” and “them.” Where your business is concerned, technology cuts both ways, but it’s up to you to make the most of the advantages technology offers while figuring out ways to bridge the gaps it leaves.
One way to pick up the slack in an online business world is through trade shows. Sure they involve technology, but they also involve getting real, live people in front of your product and people in a way that a screen shot can’t. It’s your moment in the spotlight, so how are you going to take advantage of it?
You never get a second chance to make a good first impression. It’s true. So you’ve got them in your booth, how do you make that awesome first impression? Tried-and-true (with a twist) is always best. Be classy, focused, professional, and they’ll respond. In order to do this, you’re going to need a booth people gravitate toward. Special lighting helps, but an elegantly designed booth communicates seriousness. If they’re serious about business, they’ll appreciate the lack of whistles and bells at your booth. Keep the design simple with all attention focused on your product (specialized lighting can help here). Make sure the booth is color/font coordinated. Too many colors and shapes make a booth too busy for the eye. Stick with your company colors from the ground up, and you can’t go wrong.
You’ve made the first impression and they’re engaged at your booth. Now what? Use that technology to your advantage. Make the personal presentation, utilize the looping video, demonstrate the product. In an attractive, comfortable, and professional trade show booth, you’ve set the stage to close the deal. The rest is up to you.